About the Cleaver Awards

Since these awards started in 2005, butchery standards have significantly improved and feedback from consumers show that the majority perceive the Cleaver Awards to be a seal of approval. An initiative of the South African Red Meat Industry Forum, these Awards acknowledge butcheries which meet consumer expectations on in-store hygiene, the supply of quality assured roller marked South African Beef, their level of competency in offering the best advice on meal preparations and perceived value for money.

Impala Vleis™ received its first award in 2010 and has been part of Cleaver ever since, winning National Cleaver awards for 4 consecutive years in a row from 2016 to 2019.

In 2020 no awards were given due to COVID. In March 2022 Walter Rossouw (Director) and Johnny Linde (Butchery Manager) received the 2021 Cleaver award at a function at Emperor’s Palace.