It all began in 2008, when brothers Francois and Walter Rossouw purchased a small butchery just 2 km outside of Brits. At the time, the business had fewer than eight staff members, including management. With the introduction of solid structures and the support of exceptional management—many of whom are still with us today—the quiet local butchery quickly transformed into a well-known community landmark.
In 2011, Impala Vleis™️ achieved its first Cleaver Award (Platinum for North West), officially setting the pace for excellence in the region. Within its first four years, the butchery had grown into a full-fledged meat packing business, supplying restaurants and caterers across North West and Gauteng.
The original building soon became too small for the expanding operation. In 2012, construction began on a new facility directly behind the old butchery. With input from experts across South Africa and as far as Germany, the new layout was designed to ensure a world-class cold chain and hygiene environment. Later that same year, the new 2,000 m² factory and retail space opened—state-of-the-art, efficient, and still committed to serving the local community.
If you look closely in our parking area today, you’ll still find the last remaining reminder of the original butchery—a single concrete slab. For our owners and long-standing staff, it’s a symbol of humble beginnings and the many blessings that have carried us through the years.
In 2013, the business was restructured to separate retail and wholesale operations, allowing each division to focus on specialised service and improved management. Our retail division continues proudly as Impala Vleis™️—a true family destination with ample parking, even for travellers with caravans.
A major milestone came in 2021 with the opening of Rossouw Meat™️, our wholesale and deboning facility located just around the corner on the R566. Today it serves as our head office and national distribution hub, delivering quality products across South Africa.
Growth continued in 2024/25 with the launch of a bigger store section, PV solar project, new cooling plant with new frozen & chilled customer display cabinets, our new gardens and flower ventures started, as well as the opening of our expanded kitchen with bigger seating capacity featuring a brand-new bakery section. It’s worth the drive!
Today, our group includes over 310 dedicated staff members, many of whom have been with us since the early days, alongside new team members who bring fresh strength and commitment. Together, they give their best every day for our customers and for the legacy we continue to build.
Though much has changed, our core values remain the same:
Exceptional service, passion for exceptional product quality, growth for our people, and a commitment to building something meaningful for generations to come.
